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As Africans we create like no other. Our offerings embody the same level of beauty, ingenuity and cost effectiveness of others. But this is not our differentiating factor. Our differentiating factor is that, as a creative force, we can distill the truths of an entire continent... Read More

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Blog posts

Runway to Recognition: How Fashion Weeks Propel Designers’ Gateway to Global Success

Runway to Recognition: How Fashion Weeks Propel Designers’ Gateway to Global Success

Fashion weeks around the world, including those in major African cities like Johannesburg, Lagos, Accra, Dakar and other global cities like Paris, New York offer an unparalleled platform for designers to present their collections on a global stage. These events attract media, fashion buyers, influencers, and industry experts, giving designers the opportunity to showcase their creativity, tell their brand stories, and gain international exposure. By...

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Sotho-inspired fashion: A celebration of culture and identity

Sotho-inspired fashion: A celebration of culture and identity

Sotho-inspired fashion: A celebration of culture and identity Fashion is more than just clothing; it’s a powerful expression of identity and a celebration of culture. Sotho-inspired fashion, with its rich heritage and distinct aesthetic, exemplifies how traditional designs can beautifully blend with modern trends. These designs do more than just make a style statement—they play a role in preserving cultural heritage and ensuring that the...

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